Abstract
The article discusses specific areas of strategic management in higher education institutions. The central challenge of creating a sustainable economy today remains the efficiency of investment in human capital, which is a key factor in determining economic growth, living standards and quality of life. In modern conditions, the general revision of the socio-economic importance of education, the role of complex labor is promoted by the theory of "human capital" more than others, which considers the general and specific knowledge of employees as the most important factor in increasing production efficiency.
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