The Spatial‐Temporal Evolution and Influencing Factors of Public Attention to 5G: Empirical Analysis Based on Baidu Index from 2011 to 2021

Abstract

The development of 5G (fifth‐generation wireless systems) determines the future direction of technology and economy and has received extensive public attention. Studying the changing rules of public attention to 5G can provide an important guiding significance for the sustainable development of 5G. This paper takes Baidu Index as the measurement index of 5G public attention and analyzes the spatial and temporal evolution characteristics and influencing factors of public attention to 5G from 2011 to 2021 by using the elasticity coefficient, Gini coefficient, geographical concentration index, and panel data model. The results of the study show the following. (1) The public concern to 5G is generally on the rise, but the heat has declined in the past two years. (2) The public’s 5G attention shows a seasonal effect, with the highest attention in March and June. (3) The spatial difference of 5G public attention is obvious. The eastern region has a high degree of attention, the internal differences between the eastern and western regions are obvious, and the central region is relatively balanced. (4) The factors such as local economic level, education level, Internet development, and media attention have significantly affected the public focus on 5G. Also, some suggestions are made for the sustainable development of 5G and the planning of 6G (sixth‐generation wireless systems).