Abstract

This article analyzes the current situation of the tomato export sector of Almeria, the principal exporting province of Spain. First, a critical view is presented relating to the internal organization of this sector; the most important problem observed is the marketing system which is atomized, heterogeneous and significantly difficult for raising funds from the individual partners in order to begin innovative projects. Second, to establish whether this area is losing market share, the sector is compared to the other principal tomato suppliers of the European Union (the Netherlands, Morocco, and other areas of Spain). The analysis shows Almeria has defended its market share in the most recent years. Finally, the most influential variables in the commercial process are analyzed by a tomato export model that shows there are substitution effects of the Almerian tomato for products from others origins, mostly the Netherlands.

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