Abstract
ABSTRACT In Lithuania, the first country to secede from the Soviet Union, the term Soviet has been used in public space to refer to the vanished Soviet empire and to experiences of colonization and resistance. However, in 1998, the “Soviet” symbol was successfully revived in the Lithuanian consumer food market as a brand name for meat products—primarily sausages. In this article, I argue that the market is a political arena in which values, ideologies, identities, and history are being shaped. The marketing and consumption of “Soviet” sausages is a form of political engagement that negotiates current power relations and inequalities. The meanings and practices surrounding “Soviet” sausages tell an intriguing story about broader processes of change. The “Soviet” sausage renaissance in Lithuania implies a critique of the postsocialist neoliberal state and constitutes an attempt to create an alternative modernity that is both post‐Soviet and European.
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