Abstract
Changes in the South African retail clothing environment have resulted in various opportunities and threats. The conventional approach to dealing with the environment is finding a strategic fit and adjusting to changes in the environment. This article shows how findings by complexity scientists about chaos and order, and non-linear circular feedback processes where causality is circular, can be applied to create change in the environment. Such an approach, however, requires flexible organizational systems, simple and complex learning and viewing the organization as a feedback system of interaction. Research data resulted from in-depth interviews with representatives of the five leading groups of South African clothing retailers, analysis of company documentation and scrutiny of management, marketing and retailing literature.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
