Abstract
In daily life, besides utilitarian and practical consumption, people also tend to choose hedonistic consumption that brings a variety of senses, emotions and pleasure. The sources of hedonistic product are generally explained from the aspects of the product’s own attributes and individual characteristics. The influence factors of hedonistic consumption are generally explored from these two aspects. As for the consequence variables of hedonistic consumption, we find that they generally affect individual satisfaction, happiness, guilt and behavior of subsequent purchase. In the future, we can return to the origin of hedonistic consumption—happiness, and explore other research directions of hedonistic consumption from the perspective of purpose or motivation.
Highlights
With the improvement of the economic level of life and the acceleration of the current pace of life, people have entered a well-off life
The important reason for this result is that people choose more hedonistic consumption in their daily life, and give up practical consumption which is beneficial to their long-term interests
After a summary of the classification of the numerous researches, we found ways to produce hedonistic consumption can be roughly divided into two kinds, one kind is commodity and events, namely the inherent attributes of objects, including the ideas embodied in goods, concern or style, or even commodity aesthetics and design sense, these properties make people more willing to choose the hedonistic product
Summary
With the improvement of the economic level of life and the acceleration of the current pace of life, people have entered a well-off life. According to the results of China’s national physical fitness monitoring survey, the overall qualified rate of China’s national physical fitness has continued to rise, and the physical health status of students has improved on the whole, but the rates of overweight and obesity among people of all ages have continued to increase. The endurance, speed, explosive power, strength quality of college students continued to decline. The detection rate of poor visual acuity in students continues to increase and shows a tendency of younger age. The absolute strength and explosive power of adults continue to decline. The important reason for this result is that people choose more hedonistic consumption in their daily life, and give up practical consumption which is beneficial to their long-term interests. For consumers, we need to understand the sources and influencing factors of hedonistic consumption, so as to make better choices in consumption
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