The Soft Power of Culture: Economics Consideration Based on the Perspective of “Three Forces” of Culture

Abstract

Focusing on “three forces” of cultural productivity, cultural competitiveness and cultural soft power, the paper considers “three forces” of culture from an economics perspective by constructing a linkage mechanism model of “three forces” of culture. From cultural resources to cultural capital into cultural productivit y, cultural productivity can be optimized through the balance between supply and demand. Then, the paper analyzes the construction of cultural competitiveness from perspective of cultural inheritance and innovation affecting the balance between supply and demand, efficiency. Combined with Michael Porter Diamond Model, it analyzes six factors that affect “three forces” of culture, such as enterprise strategy, related industries, demand conditions, production factors, opportunities and government. Therefore, “three forces” of culture mechanism aims at realizing the linkage mechanism of cultural economic value, cultural mechanism and social value, thus enhancing cultural soft power and national image.