Abstract
In this paper I present a comparative analysis of the knowledge discovery process applied by Socrates and the contemporary life coach. On one hand, I will use the method of in-depth analysis of selected (Socratic) dialogues by Plato, and on the other one of coaching practice and coaching values formulated by the International Coach Federation. The term �care of the self� (epimeleia heautou) appears in the Socratic dialogues, Alkibiades I and Apology of Socrates, and this term is juxtaposed with the coaching idea of �being resourceful�. �Taking care of yourself� is about constantly gaining knowledge about yourself. This knowledge is extracted by Socrates and, in contemporary terms, by a life coach. The process of uncovering knowledge involves certain key elements that are shared by both the Socratic method and modern life coaching: establishing a relationship, a purpose and relevant questions. The analysis of each of these elements leads us to the conclusion that the key value of coaching, �the resourceful state of the coach and the coachee�, has its roots in ancient philosophy � in the wisdom of Socrates.
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