The sociology of consumption: Deriving new social indicators

Abstract

A new area of research is emerging from an integration of sociology and consumer research. It is called the ‘sociology of consumption’. To date, its applications have been most thoroughly spelled out for marketers and consumer researchers. This paper explores the relevance of the sociology of consumption for social indicators research. It begins by defining this new area of research, then it discusses how a society's consumption may be conceptualized and measured. It concludes with several examples of how the study of consumption can not only be used to characterize societies but to reveal their social processes as well.