Abstract
The article considers scientifically substantiated sociological approach to development of socially oriented policy related to medical insurance and health care. Specifically, actual condition and problems of medical insurance is captured. The new system of medical social co-financing based on application of social economical methods of motivation is proposed with purpose of ensuring observance of healthy life-style by population and minimization of preventable losses. The shortcomings of actual system of mandatory medical insurance are enumerated and means to rectify them are proposed. At that, main attention is paid to searching for social mechanisms which combined with administrative measures can significantly increase quality of medical services and simplify character of relationships occurred apropos of this. The main components of the system of medical social co-financing and ensured positive possibilities achieved are emphasized.
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