Abstract
The social responsibility of a company is essential for the company to maintain prosperous. However, companies are under the pressures of different stakeholders including customers, shareholders, and suppliers. How to balance their different requests and act as socially responsible entity for all of those shareholders? This research describes the efforts from a British mobile retailer and show the socially responsible process through which the retailer has gone through to achieve rapport with different stakeholders. The managerial implications of this research will be for companies to successfully conduct socially responsible innovations in a similar social environment.
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