Abstract
The internet is important for the proper functioning of modern economies and societies. However, studies show the presence of an age-related digital divide with older people as unequal participants. This research investigates the social factors promoting or limiting the behaviour of older people in online shopping, and if older users/non-users of online shopping can be stratified based on these social factors. Following a survey with a sample size of 320 older people, we use a correlation and cluster approach to analyse the data. The results show that the strongest factor in determining if older people belong to a higher social stratum in online shopping is their place of residence or if they live in rural or urban areas.
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