The Social Role of the University Today: From Institutional Prestige to Ethical Positioning

Abstract

The university is changing. Its social role is growing in diversity and complexity. In a knowledge-based society, there is a huge public expectation in the results and impacts of the university’s activities. Its traditional roles – training and qualification of individuals and production of new knowledge – are no longer valid. As a result of university–industry interactions, policy-making began to give additional significance to the role of the university in regional development, mainly motivated by shining examples of success in transferring scientific knowledge to valuable innovation, many through academic entrepreneurship. This change in the role of the university is reflected not only in the mode of knowledge production, which became more transdisciplinary and applied, but also in the active engagement of different institutional spheres, the university, the firm, the government, and end-users, creating new hybrid and overlapping areas for the governance of innovative dynamics. This chapter defines and analyses the position of the university in contemporary society as a socially legitimised institution for the production of knowledge and innovation. Three different theoretical traditions – Actor–Network Theory, Stakeholder Theory and territorial innovation models – inspire the analysis of 15 in-depth interviews with key actors in their local innovation system and knowledge networks around the University of Huelva (Andalusia, Spain). The main conclusions suggest that the university today faces a huge challenge in responding to the expectations that society places on it.