Abstract
Abstract This research examines United Arab Emirates (UAE) university students’ electronic sports habits and motivations using the theory of uses and rewards and the motivation scale for sports consumption (MSSC). A deliberate sample of 172 participants was surveyed using an electronic questionnaire to give their perspectives on various electronic sports-related topics. Most respondents considered e-sports a serious sport and valued it as a social practice. They practiced e-sports for two to four hours daily, preferring multiplayer games, confirming the collective tendency. Live-streaming services have helped electronic sports to become mainstream. Considering the UAE’s enthusiasm, most respondents played e-sports professionally. Finally, indirect realization, aesthetics, and escapism motivated e-sports players. These findings shed light on the perspectives and experiences of UAE residents who participate in electronic sports and may be used to guide efforts to legitimize and mainstream the activity.
Published Version
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