Abstract
This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. 
 
 The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents' perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.
Highlights
Many business organizations realized recently that the Social Media can be exploited to achieve its strategic goals, achieve a competitive advantage that help these organizations in reaching their clients, develop their operations and products, and create new ideas that enable them to survive in the markets and achieve the desired development; these are basic essential requirements for these organizations, especially in light of global competition taking place in market nowadays.The importance of this study emanates from the remarkable appetite of business organizations to adopt these technologies in an effort to take advantage of the magnificent use of Social Media by internet users
This study aims to comprehend the reality of using Social Media by the information and communication technology (ICT) organizations in Jordan, and how to utilize and interact with it in various forms, in order to reach new ideas and opportunities that enable these organizations from developing their own business, products, and internal operations; this research is based on studying the impact of the Social Media usage in the innovative behavior for the organizations in order to help them to take necessary decisions to benefit from such technologies
The study results indicated that the respondents' perceptions about the Social Media usage were in medium level
Summary
The importance of this study emanates from the remarkable appetite of business organizations to adopt these technologies in an effort to take advantage of the magnificent use of Social Media by internet users. This study aims to comprehend the reality of using Social Media by the ICT organizations in Jordan, and how to utilize and interact with it in various forms, in order to reach new ideas and opportunities that enable these organizations from developing their own business, products, and internal operations; this research is based on studying the impact of the Social Media usage in the innovative behavior for the organizations in order to help them to take necessary decisions to benefit from such technologies.
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