The social fabric framework: steps to eliciting the social making of organisations in the digital age

Abstract

ABSTRACT The proliferation of enterprise social media generates an ever-growing record of digital traces that provides ample opportunities to study the social making of organisations. Subsequently, we present the social fabric framework, which comprises a structured five-step approach for eliciting, interpreting, and representing the situated social idiosyncrasies and underlying patterns of the social making of organisations. The paper focuses on the application of the social fabric framework as a research method. However, the framework also lends itself to practice as a diagnostic tool that can detect emergent changes in the social fabric of an organisation as well as support organisational development and change. Moreover, by providing a vocabulary for articulating the social making of organisations, the framework can help organisation members reify their dispositions, make sense of the social dynamics, and enable a constructive discussion at the grassroots level about any controversy or aspiration.