The social construction of a secure, anonymous electronic payment system: frame alignment and mobilization around Ecash

Abstract

This paper examines public discourse in order to illuminate the processes by which issues of anonymity, surveillance, security, and privacy are integrated into public understandings of, and interactions with, consumer payment systems. Using theories of the social construction of technology, and Gamson's model of issue construction, it analyses the issue package deployed by the developer of the Ecash electronic payment system. An issue package is a set of framing devices which focus and constrain discussion of a particular issue. The paper then analyses three different discursive sites (print media, US Congressional deliberation, and an electronic mailing list) to gauge the success of that package, according to its presence and its resonance within each site. Using theories of frame alignment and social mobilization, the package is identified as a globalizing framing strategy. Its failure is explained by the difficulties a frame of such structure will have in meshing with the discursive practice of each site, in resonating with cultural themes of each site, and in provoking social action.