Abstract
The integration of Artificial Intelligence with Smart Technologies, which entails automated solutions to common and important global challenges, holds a promising future in India. Smart Home technology permits for well-organized monitoring and control of Smart Home devices. AI integration with home automation has accelerated the pace for Smart Home adoption among house and apartment owners. However, the scholarly research aimed at understanding the user’s acceptance of Smart Home technology is surprisingly limited. With the booming market for Smart Home products in India in mind, our study investigates the major factors that affect the adoption of Smart Home technology. The study also aims to understand the influence of environmental centric attitude of consumers on their intent to embrace Smart Home technology. By extending the UTAUT2 (The unified theory of acceptance and use of technology) model, this research integrates other factors such as trustworthiness, psychological risk, tech-savvy and energy conservation attitude of users to understand the purchase intention of residents. Ordered logistic regression is applied to data collected from a pan-India sample of 148 respondents. The result shows that performance expectancy and trialability along with trustworthiness and tech-savvy attitude has a significant influence in affecting the user’s adoption of Smart Home technology. Additionally psychological risk and environmental concern attitude of user’s negatively influences the purchase intention of residents.
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