The ski chalet party: An under-researched and highly successful industry sector

Abstract

This paper aims to explore the origins of the concept of the ski chalet party, an under-researched and yet extremely successful British initiative. The chalet party product is examined in the context of the post-war development of the European winter sports industry, and qualitative research is undertaken which places this type of service and accommodation provision within a European resort development perspective. Primary research based on an interview with the pioneer of the European ski chalet party outlines the origins and unique nature and characteristics of this product. Statistics in the format of data from two of the UK market leaders are provided demonstrating the importance and significance of this type of accommodation to winter sports tourism. The exploration of the concept of the chalet party is important in evaluating how this model has led to the product becoming such an integral part of the winter sports industry, particularly pertinent given its unique characteristics which have implications for its management. The author explores the nature of the product and details its main features and characteristics. The exploration of the emergence of the concept and the positioning of the format leads to the identification of further areas for research and consideration of the fact that the model has also been successfully adapted and utilised in the provision of non-winter sports holidays, but not to the same degree.