Abstract
The significance of shape in cartographic communication
Highlights
At the same time, humans constantly respond to their environments and the stimuli therein, responding differently in respect to the type and characteristics of the stimuli exposed to (Russell, 1980; Russell & Feldman Barrett, 1999)
Semiotic rules (Bertin, 1974) provide a framework to adequately select between the type of visual variables in correspondence to the characteristics of information to be communicated, such as when to represent information by shape, color, or size
While semiotics provides a shared set of signs and rules, it does not address how choices for or the composition of graphic variables may lead to different connotations, interpretations or judgments
Summary
Humans constantly respond to their environments and the stimuli therein, responding differently in respect to the type and characteristics of the stimuli exposed to (Russell, 1980; Russell & Feldman Barrett, 1999). Semiotic rules (Bertin, 1974) provide a framework to adequately select between the type of visual variables in correspondence to the characteristics of information to be communicated, such as when to represent information by shape, color, or size. These rules, do not further differentiate within each type of visual variable, such as regarding the effects of different signifiers in maps on the map readers’ associations and interpretations, such as the effect of depicting information by particular shape or color.
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