The Significance of Internal Enterprise Resources from the Perspective of the Opinion Level of Top Managers of Czech Enterprises Operating in Service Sector

Jarmila Straková,Jan Váchal,J Horák

doi:10.1051/shsconf/20196101024

Abstract

This contribution focuses on the issue of internal enterprise resources in the service sector. The level of opinion in top managers is being observed, respectively what significance is being attached by top managers of enterprises operating in service sector to internal enterprise resources from the perspective of their current and future situation. Statistically significant differences between the meaning of internal resources nowadays and in the future are being analysed and indicated via the pair Wilcoxon test on a testing set consisting of 255 enterprises within the service sector from the whole of the Czech Republic. Within the evaluation of the current situation top managers assign a high importance mainly to employee standards, financial resources, the name of the enterprise, management quality, service and marketing portfolio. Evaluating prediction of enterprise internal resources and their importance's future development has pointed to a relatively high growth of significance in enterprise strategy, enterprise education, marketing, and information and communication systems. Statistically significant differences from Wilcoxon test have been proven in employee education, enterprise strategy, information and communication systems and marketing standards. Indicated internal resources will gain greater dominance in the future, and they may significantly influence the existence of enterprises operating in service sector.

Highlights

The enterprise carries its activities out within certain environment which should be observed all the time
Significant differences between the meaning of internal resources nowadays and in the future are being analysed and indicated via the pair Wilcoxon test on a testing set consisting of 255 enterprises within the service sector from the whole of the Czech Republic
Significant differences from Wilcoxon test have been proven in employee education, enterprise strategy, information and communication systems and marketing standards

Summary

Introduction

The enterprise carries its activities out within certain environment which should be observed all the time. Pošvář and Erbes [11] consider harmonizing internal and external environment, with addition of management permanently analysing and observing its environment, determining important factors, possible future success, etc., to be the basic manager ability. The purpose of such analysis is to characterize the enterprises strengths and weaknesses and to determine the enterprises position on the market. Other research surveys warn about the fact that managers may be aware of new coming (or currently happening) changes in branches they are operating in, but they may not interpret these changes correctly Often, they underestimate the meaning of given changes, and they may be waiting for too long as to react to them [9]

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Conclusion