Abstract

PurposeThe purpose of this study is to enhance the conceptual and practical understanding of individual, group and future knowledge as perceived by company owners and managers operating in Vietnam. To date, knowledge gaps remain concerning this emerging economy, for instance, regarding the significance of knowledge management (KM) skills and innovativeness in positively affecting firms' journey. Overall, the study will add to the extant KM literature, partly address extant research gaps and develop a conceptual model. To support the study's literature foundation, the knowledge-based view framework will be considered.Design/methodology/approachAn inductive approach and multi-case study were chosen. The views of 17 individuals in leadership positions representing six companies were gathered through semi-structured, in-depth interviews.FindingsThe analysis revealed the influence of seven dimensions. First, the importance of individuals' knowledge is conceptualised by the conspicuous, approach-based and self-initiated dimensions. Second, the collective action-based and collective approach-based knowledge dimensions illuminate the importance of group knowledge. Third, the externally and internally-oriented knowledge dimensions provide guidance and understanding concerning future knowledge. The analysis also underlines the alignment between the findings and the knowledge-based view in various areas.Originality/valueThe dimensions illuminating the research have practical implications for business owners/managers, for instance, motivational and rewarding strategies that companies could consider in order to enhance or maintain a high flow of knowledge acquisition and operationalisation. Furthermore, these implications could help foster a stronger entrepreneurial culture and benefit Vietnam or other emerging economies in their development and success journey. Conceptually, a developed framework affords a richer understanding of the different facets of knowledge at a company level.

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