Abstract
This study experimentally evaluated the short-term effects of the Arizona Attorney General’s cybersafety promotion presentation, a key component of which is cyberbullying prevention. Fifty-one parents of children attending a middle school in the southwestern United States participated in the study. Results reveal parents who viewed the presentation believed their children to be more susceptible to cyberbullying, and indicated that they were more likely to talk to their children about saving evidence, not retaliating, and telling an adult compared to parents who had not viewed the presentation. The theoretical and practical implications of these results are discussed.
Highlights
Cyberbullying is “the deliberate and repeated misuse of communication technology by an individual or group to threaten or harm others” [1] (p. 199)
Of parents reported that their child had not been a victim, 22% reported that their child had been a victim, 16% of parents did not know
75% of parents reported that their child had not been a perpetrator, 12% reported that their child had been a perpetrator, and 14% parents did not know
Summary
Cyberbullying is “the deliberate and repeated misuse of communication technology by an individual or group to threaten or harm others” [1] (p. 199). Cyberbullying has been a persistent public health concern for adolescents for at least two decades. This issue urged scholars to conduct applied research to support the progress and evaluation of effective cyberbullying prevention programs. As one step toward addressing this important gap in the literature, a pilot study was conducted to experimentally evaluate the short-term effects of the Arizona Attorney General’s cybersafety promotion presentation on the parents of middle school students. As will be discussed in more detail below, the primary purpose of this manuscript is to evaluate one specific intervention strategy that emphasizes how parents can encourage their children to respond once they have been cyberbullied. Given the evaluated intervention was designed and implemented by the Arizona Attorney
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