Abstract
Although large enclosed shopping malls represent significant institutions in modem Western culture, consumers' activities within malls have been surprisingly underresearched. In the present study, consumers' interrelationships with malls as consumption sites are explored using the concept of a habitat drawn from the ecological sciences. An empirical study of consumer activity within multiple mall habitats is then discussed. Specifically, this research explores differences in mall habitat activity patterns and identifies mall related shopping orientations that are useful in explaining these differences.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.