Abstract
Writing this article aims to analyze the shift in the urban middle class’s consumption behaviour in Jember during the Covid 19 pandemic. The research method used is a survey method with a quantitative approach. Data entry is carried out through a questionnaire distributed via a google form. Data analysis used structural equation modelling (SEM). The results showed that there was a shift in the way of consumption and consumption patterns during the pandemic. Consuming is no longer done by direct interaction between buyers and sellers, but is done online. Consumption patterns are mostly aimed at primary needs because during the Covid 19 pandemic, many regulations did not allow people to travel, gather and use other free time outside the home.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: IOP Conference Series: Earth and Environmental Science
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
