Abstract
Nowadays, women use information technology to support their roles, both domestic and public. Women today still undergo gender inequality; the position of women in most situations is not only different but also inferior or unequal compared to men. This study used a qualitative descriptive approach to describe the occupational shift experienced by women to obtain equality through online business. Starting an online business is not a simple task for women. The struggle to master technology is not easy, since women should get familiar with softwares and hardwares. They should seek networks to obtain customers and strengthen their own business as well. Women should organize their online business, such as attaining capital, searching for models, looking for materials, mastering online trading system, and at the same time seeking out available opportunities. Through information technology, women working online begin to gain equal footing with men.
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