The Sharing of Pandemic-Related Information From U.S. Government Twitter Accounts

Abstract

The rapid onset of COVID-19 created a desire for information about the virus and government-directed response efforts. This study explores the sharing of Twitter posts from U.S. government officials and organizations during the onset of the COVID-19 pandemic. This study followed two paths of investigation. First, significant differences in the retweet frequency of government sources were determined based on the source (public officials and agencies, Republican- or Democrat-led states) and differentiated by equal time periods (40 days pre- or post-pandemic declaration). The study findings show that the frequency at which government accounts were retweeted in the U.S. was significantly impacted by the pandemic period, with the post-pandemic period significantly more active as governments wrestled with unprecedented economic, policy, and societal concerns related to the crisis. A greater reliance on public officials as opposed to public agencies or departments was seen, as was a greater tendency to retweet the posts of government officials from Democrat-led states. The second path examined the content of government tweets to determine the linguistic factors which predict retweet frequency. Study results found that both positive and negative emotional language in tweets predicted the frequency of retweeting government sources, though the results varied based on the source. The study results provide insight into the government-affiliated information sources users chose to share with their networks as well as the types of language that appeal to citizens during times of crisis.