The Shame System Operates With High Precision.

Abstract

Previous research indicates that the anticipatory shame an individual feels at the prospect of taking a disgraceful action closely tracks the degree to which local audiences, and even foreign audiences, devalue those individuals who take that action. This supports the proposition that the shame system (a) defends the individual against the threat of being devalued, and (b) balances the competing demands of operating effectively yet efficiently. The stimuli events used in previous research were highly variable in their perceived disgracefulness, ranging in rated shame and audience devaluation from low (e.g., missing the target in a throwing game) to high (e.g., being discovered cheating on one's spouse). But how precise is the tracking of audience devaluation by the shame system? Would shame track devaluation for events that are similarly low (or high) in disgracefulness? To answer this question, we conducted a study with participants from the United States and India. Participants were assigned, between-subjects, to one of two conditions: shame or audience devaluation. Within-subjects, participants rated three low-variation sets of 25 scenarios each, adapted from Mu, Kitayama, Han, & Gelfand (2015), which convey (a) appropriateness (e.g., yelling at a rock concert), (b) mild disgracefulness (e.g., yelling on the metro), and (c) disgracefulness (e.g., yelling in the library), all presented un-blocked, in random order. Consistent with previous research, shame tracked audience devaluation across the high-variation superset of 75 scenarios, both within and between cultures. Critically, shame tracked devaluation also within each of the three sets. The shame system operates with high precision.