Abstract
In turbulent times in U.S. sexual history, Alex Comfort's popular sex manual The Joy of Sex: A Gourmet Guide to Lovemaking served up an exciting yet reassuring menu of sexual practice. More than simply reflecting attitudes, The Joy of Sex participated in shaping the discourses of sex and sexuality of its day. This rhetorical and cultural critique of The Joy of Sex argues that the variety and arrangement of its recipe-book-like entries, compelling illustrations, and other rhetorical elements dramatized and sold an idealized heterosexuality to readers but reduced the meaning of “lovemaking” in the process.
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