Abstract
Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. This essay is based on an article originally published in 2012. Although aimed specifically at journalists, it contains considerable good advice for all expository (non-fiction) writers. Not the least because it twice cites advice from my book The Gettysburg Approach to Writing & Speaking like a Professional . I have edited the original text to direct it away from the fast and furious world of news reporting to adapt its very useful advice to the slower, more reflective pace of most other writers not subservient to daily deadlines. In most cases, my editing has shortened the text.
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