The Seven Paradoxes Of Public Diplomacy

Abstract

Strategic stakeholder engagement, as a term, concept, or practice has yet to gain wide currency among public diplomacy scholars and practitioners. This chapter looks at strategic stakeholder engagement through these dual lenses - the who and the what. The first section looks at information initiatives, including information broadcasts, information campaigns, nation branding and media relations. The second section surveys engagement strategies in relational initiatives, specifically relationship-building campaigns and cultural programs. The third section explores complex engagement strategies in non-policy and policy networking initiatives. The final section recaps the insights about strategic stakeholder engagement across the various types of initiatives. The intent of the chapter is to hopefully expand the boundaries of analytical thinking and creative imagination of strategic stakeholder engagement for public diplomats. Keywords:public diplomacy; strategic stakeholder engagement