Abstract
ABSTRACT This paper explores how service quality perceptions contribute to subjective well-being of Chinese tourists through their emotional experiences and overall satisfaction with a destination. Over the course of three studies, results showed that perceived service quality can promote positive emotional experience and satisfaction with a destination, and decrease felt negative emotions. Positive emotions were associated with greater overall satisfaction and improved subjective well-being, while negative emotional experiences reduced satisfaction, but not subjective well-being. Satisfaction was found to have a direct positive effect on subjective well-being. Additional mediating and multiple mediating results are discussed.
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