The Seniors’ Assessment of Functioning of Special Hours for Person 65+ in Polish Stores During the COVID-19 Pandemic

Abstract

Purpose: During the COVID-19 pandemic, several restrictions were introduced, which implied changes in the functioning of institutions, companies, schools, shops, etc. One of the solutions introduced in Poland was to set the hours (10am-12pm) in retail outlets where only people over 65 could shop. The issue of this article is a continuation of the topic undertaken in another article which included the results of the conducted research on the functioning of special hours for seniors in stores from the perspective of traders. This current article presents the results of the same research taking into regard the perspective of seniors on the research subject undertaken. Design/Methodology/Approach: In order to verify the effect of the functioning of senior citizen hours in Poland, the analysis of data on transactional traffic and revenue of retail outlets, mainly food stores, was reviewed, and a survey was conducted among retail outlets as well as people aged 65+. Findings: Older people in Poland are starting to signal their shopping needs, which traders should start to respond to become competitive in the stationary retail market. Practical Implications: There is a low level of trader involvement in the search for facilities for the elderly, from which it can be concluded that they are not yet aware of the growing importance of this customer segment, as confirmed by another research. Practical Implications: The survey included opinions on economic and psychosocial factors. The results of these studies and suggestions for facilities for elderly people in the area of shopping are presented. A comparison of the two perspectives: seniors and traders is also included in this article. Originality/Value: The survey included opinions on economic and psychosocial factors. The results of these studies and suggestions for facilities for elderly people in the area of shopping are presented. A comparison of the two perspectives, seniors and traders is also included in this article.