The self in self-handicapping: Differential effects of public and private internal audiences

Abstract

People self-handicap to satisfy both self-presentational and self-protective motives. The cognitive salience of a public or private audience, as well as the objective public or private situation, determines when each motive dominates. To show this, we manipulated the objective situation separately from the cognitive salience of public and private internal audiences. We hypothesized that in the objectively public situation, people would self-handicap more when focused on a public audience than when focused on a private audience; whereas in the objectively private situation, the reverse would occur. Two studies using different manipulations of audience salience supported the hypothesis. For self-presentational motives to foster self-handicapping, then, the person must not only be in public but must be cognitively focused on the public audience; and for self-protective motives to foster self-handicapping, the person must both be in private and cognitively focused on the private audience.