Abstract

The implementation of artificial intelligence in Internet processes has undeniable positives, but also significant negatives, which are mainly manifested in the area of Internet security. The main objective of the paper is to identify possible misuse of AI through the creation and dissemination of content for the purpose of unfair practices targeted at the end Internet user and to propose recommendations that will help prevent or minimize these risks. To achieve the main objective of the paper, an in-depth interview was conducted with an expert in content creation and dissemination on the Internet. The results of the paper enable identifying three key areas that will help prevent and minimize the damage caused by consuming content created and disseminated by artificial intelligence.

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