Abstract
PurposeThis article seeks to examine the ability of a French winery from Anjou (Pays de la Loire) to market its wine locally with higher value added than another local winery through the application of the concept of core competences.Design/methodology/approachThis concept is first explained, and then the two Angevin vineyards analysed in terms of their particular core competences, using interviews.FindingsIt is demonstrated that wine quality reflects the presence of core competences and the nature of those core competences is specified.Originality/valueThe transcribed material was analysed by thematic content in order to evaluate the process for creating competences.
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