Abstract
Award-winning editor Johnson explains the success of Closer, the magazine she launched to instant success. The public has an insatiable appetite for sex and celebrity gossip, she claims: "In a world where people don't necessarily know, or want to know, who their next door neighbours are, women turn to Closer to find out the truth about their neighbour-substitutes - EastEnders' Jessie Wallace, Ulrika, Jade Goody. Reality TV and soap stars all have problems shared by our readers and their neighbours: love affairs, baby trouble, cheating boyfriends." Do Closer and its imitators have the formula to buck the industry's downward trend?
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