Abstract
The possibility of unconsciously evoked emotions is often denied because awareness of an emotion's cause is considered to be precisely what produces the emotion. However, we argue that because emotional responding is important for successful living, both global and specific emotional responses can be induced without awareness. The present research used quick and super-quick subliminal priming techniques, and cognitive, feelings, and behavioral measures, to test this hypothesis. Our results show that both global moods and specific emotions can be evoked without conscious awareness of their cause.
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