Abstract
Mediated public diplomacy scholarship investigates the manner in which governments attempt to shape the framing of its leaders, people, and foreign policy in other nations’ media outlets. A growing body of literature identifies agenda-building efforts by these governments who often use state-sponsored media platforms to promote some issues and attributes as more salient than others. The current study provides a unique examination of China's use of its Xinhua News Agency as an information subsidy for US news outlets. Study results point to a limited transfer of issue salience between the Chinese news agency and the US news outlets. Non-significant findings were identified regarding attribute agenda building. The results of the study identify a significant intermedia agenda-setting effect between the US news outlets, with The New York Times serving as a conduit between Chinese and US news agendas. Results are discussed in the context of global political public relations and mediated public diplomacy scholarship.
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