The Seasonal Buzz: Knowledge Transfer in a Temporary Setting

Abstract

Much of the debate regarding how firms and places can stay competitive in a globalized economy is focused on innovative capabilities. Issues of knowledge creation, innovation and knowledge transfer within and between individuals and firms is a central field of research. Here, the local buzz is frequently mentioned as highly important for sustaining the innovation and knowledge-creation process among firms. Previous research has mainly focused on the effects of a local buzz situated at the place where the firm is located. In this article, we argue that there is a geographically displaced buzz that occurs on a temporary basis during leisure time, characterized by a heterogeneous composition of individuals. This can potentially boost the innovative capability of single firms and the destinations where it occurs. We term this the seasonal buzz. This paper discusses, empirically tests and analyses a possible seasonal buzz, based on a questionnaire survey targeting second-home owners at a ski resort in Sweden. Results support the assertion that there is a seasonal buzz, that new networks are created, and that the information exchanged is important for individuals in their professional life as well.