Abstract

Despite the critical activities of people live in the coastal areas, plus efforts undertaken by fisherfolk, and government in improving the supply of sea resources, seashells supply chain has been regarded to have meagre enhancement economic contributions to the livelihood of coastal community in Zanzibar. This poses considerable challenge in the improvement of the seashell business development in Zanzibar. This study examined the entire seashell business supply chain, the current status of the business and challenges hindering the growth of the business in Zanzibar. The study was qualitative in nature with a case study design. Data were collected from 45 participants who were purposively and conveniently sampled. Data were collected through in-depth interviews (IDI), document review and Focus Group Discussions (FGD). Data obtained were analyzed by content analysis done manually. Findings reveal that currently; the status of seashell business is described differently by different people. While others consider it valuable others see it invaluable. Findings further reveal that government restrictions on seashell export and limited research on the business hinder its growth. Thus, the study recommends to the government to invest massively in research so as to unveil more opportunities presented by the seashell. These opportunities may open room for more development ventures.

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