Abstract
In this study we examined the relationships between environmental scanning and information sources on new product development (NPD) success in a sample of 112 Korean technology-based SMEs. We found a significant positive relationship between scanning the task sectors of the environment of customers, competitors and technology on the timeliness and creativity of the NPD process. We also found that external personal sources of customers, competitors and suppliers/distributors and internal sources of employees, company library, etc. had a significant positive relationship with NPD success, while the use of professional sources of information such as lawyers, bankers and trade and industry association members had a negative impact on NPD success. We discuss the findings and their implications.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.