The Screen is a Mental Space: Cognitive and Semiotic Aspects of Communication

Abstract

This text explores the idea that signs may have evolved out of elementary architecture, namely from the spatial divide introduced by windows in walls. From windows to screens, it develops a view of equally basic semiotic categories in cognition, and finally, using semiotic blending theory, it applies them to a semantic analysis of meaning construction in the media and computationally given virtual realities.