Abstract

Diversifying a community requires outreach, recruitment, and retention which in this case targets the science communication (SciComm) workforce. Establishing a strategy to accomplish such diversification includes designing, launching, and sustaining the new intervention. Here we review the 6-year history of the DiverseScholar SciCommDiversity Travel Fellowship. This intervention was designed to build a community of minority science communicators that would interact with experienced professionals at the ScienceWriters conference. The travel fellowship reduces the financial burden of conference attendance while introducing the fellows to mentors who facilitate networking and knowledge-building during the event's professional development opportunities. The first two years of the fellowship were catalyzed by Idea Grants from the National Association of Science Writers – producers of the ScienceWriters event. Two strategies were used to engage potential fellowship applicants. First, we sought minority journalists interested in STEM topics who wished to extend beyond their standard reporting beats (tech, politics, etc). Such student and professional journalists were found by networking with and producing conference panels at the National Association of Black Journalists and the Native American Journalists Association annual events. For the second strategy, we found minority scientists who were interested in exploring how to convert their social media and blogging activities to professional writing/reporting careers. We attracted such individuals through our activities at annual conferences such as the Society for the Advancement of Chicanos and Native Americans in Science as well as the Annual Biomedical Research Conference for Minority Students. Overall, one particular challenge of an intervention is financial sustainability once catalytic (grant) funds end. Here, we describe our model for a sustainable and synergistic intervention that positions the SciCommDiversity Travel Fellowship within the overall program of DiverseScholar's doctoral recruiting services. The fellowship is now funded internally from advertising sales revenue from the DiverseScholar MinorityPostdoc.org career portal. The website, though, is more than just a job board since the travel fellows contribute original reporting to the online magazine. Thus, beyond just reducing financial barriers, the fellowship's mentoring and publishing opportunities can advance a fellow's entry into the SciComm profession.

Highlights

  • A national call-to-action asks how “science communication [can] reach and be tailored to meet the needs of audiences that vary by race, ethnicity, language status, income, and education level” (National Academies of Sciences Engineering and Medicine, 2017)

  • Articles in the recent Frontiers in Communication “Inclusive Science Communication in Theory and Practice” collection argue for a new approach to public engagement that is sensitized to the needs of historically marginalized and minoritized peoples

  • Relevant organizations for our work reported here include the Native American Journalists Association (NAJA), the National Association of Hispanic Journalists, and the National Association of Black Journalists (NABJ)

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Summary

INTRODUCTION

A national call-to-action asks how “science communication [can] reach and be tailored to meet the needs of audiences that vary by race, ethnicity, language status, income, and education level” (National Academies of Sciences Engineering and Medicine, 2017). In the United States, many initiatives for diversifying the STEM and biomedical workforce (National Academies of Sciences Engineering and Medicine, 2011) can serve as models for interventions to affect the SciComm community Such models and our own personal experience informed the design of our travel fellowship. The specific practical objectives of the SciCommDiversity fellowship are to reduce any financial and networking barriers to full ScienceWriters conference participation This allows fellows to learn informally from the professional development sessions that discuss craft, to be recruited by hiring employers, and to meet experienced journalists who can mentor a fellow’s career. To accomplish in-person direct recruiting, the NASW Idea Grants subsidized our participation at diversity conferences to meet minority students and professionals from either the journalism or science sectors We describe these efforts centered on our SciComm sessions that discuss relevant DE&I issues. This is why the outreach efforts of the session were critical—to help minority journalists identify

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