Abstract
This paper examines marketing education scholarship between 1990 and 1999 by comparing content, individual productivity, and institutional productivity in the two primary education journals within the field, Journal of Marketing Education and Marketing Education Review. Faculty from any given institution tend to publish in either JME or MER, but not in both. Further, collaboration seems to occur across schools more than within. There is no apparent correlation between the mission of the institution and the likelihood of publication in the area of teaching scholarship. In terms of content, there are slight differences between the journals, and the topics have changed somewhat over the ten year period.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
