Abstract

List of Tables List of Figures Acknowledgments Part I. An International Context for Political Advertising 1. Political Advertising in International Comparison - Christina Holtz-Bacha and Lynda Lee Kaid 2. Methodologies for the Study of Political Advertising - Anne Johnston Part II. Political Advertising in Commercial Broadcasting Systems 3. Political Advertising in the United States - Lynda Lee Kaid Part III. Political Advertising in Public Television Systems 4. Political Advertising in the United Kingdom - Margaret Scammell and Ana Ines Langer 5. Election Broadcasts in France - Lynda Lee Kaid and Nathalie Gagnere 6. Political Advertising in Spain and Portugal - Colleen Connolly-Ahern and Julio Cesar Herrero 7. From Electoral Propaganda to Political Advertising in Israel - Dan Caspi and Baruch Leshem 8. Political Advertising and Democracy in Brazil - Mauro P. Porto 9. Political Advertising in Chile - Markus Moke Part IV. Dual Systems of Public and Commercial Political Advertising 10. Political Advertising in Germany - Christina Holtz-Bacha 11. Political Advertising on Television in the Nordic and Baltic States - Tom Moring 12. Polispots in Greece: Between Partisanship and Media Logic - Athanassios N. Samaras and Stylianos Papathanassopoulos 13. Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad - Kees Brants 14. TV Political Advertising in Italy: When Politicians Are Afraid - Gianpietro Mazzoleni 15. Political Advertising in Mexico - Jose-Carlos Lozano 16. Political Advertising in Australia and Zealand - Julianne Stewart 17. Political Advertising in Japan, South Korea, and Taiwan - Jinyoung Tak Part V. Political Advertising Developments in Evolving Democracies 18. A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia - Sarah Oates 19. Political Communication and Advertising in Poland - Wojciech Cwalina and Andrzej Falkowski 20. Political Advertising in Hungarian Electoral Communications - Jolan Roka 21. Fifteen Years of Televised Political Advertising Developments in Bulgaria - Lilia Raycheva 22. Political Advertising in a New Democracy: The Czech Republic - Jan Jirak and Otakar Soltys 23. Persuading Voters and Political Advertising in Turkey - Baki Can 24. Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia - Lars Willnat and Annette Aw 25. Deficient Democracies, Media Pluralism, and Political Advertising in West Africa - Frank Wittmann and Baba Thiam 26. Political Advertising in South Africa - Ruth Teer-Tomaselli Part VI. Comparisons and Conclusions 27. Television Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects - Lynda Lee Kaid and Christina Holtz-Bacha Index About the Authors

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