Abstract
The Routledge Companion to Non-Market Strategy is an attempt at presenting readers the current state of the field in non-market research. The edited work by Lawton and Rajwani does well to balance a discussion of the history of non-market behavior in organizations along with a current view and possible future directions of academic research on the topic. In addition, they provide an overview of both the theoretical lenses which have helped to advance non-market academic research along with the practical state of non-market behavior by organizations.
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