The Root Cause is Capitalism… and Patriarchy

Abstract

The authors used anthropology and other design research methods to develop a new kind of study to capture the world of professional creatives and the people they work with. To uncover core collaboration challenges for professional creatives the authors asked asked them to walk through past projects, who they interacted with at different points, and discuss their affective experiences.Critical collaborative problems for participants in this study stemmed from two factors: ever‐increasing corporate demands to do more with less, and concurrent attempts to automate feminized administrative coordination tasks. To communicate actionable findings, the authors balanced systems‐level thinking with the identification of the kinds of problems Adobe could and would solve. While large scale social change was outside the scope of actionable recommendations for a product design team, the implications of social structures on individual experience provided insights that widened our lens beyond the individual.