Abstract
This study provides and tests a model that examines the relationship between behavioral intentions and involvement, experience quality, satisfaction, and, as a personal resource, subjective vitality. Specifically, the study focuses on subjective vitality. Analyzing surveyed data from 408 cultural tourists, the results indicate that subjective vitality and involvement are the antecedents of experience quality. Given the results, theoretical and managerial implications are discussed.
Highlights
Tourism organizations and destination authorities emphasize the quality of tourism experiences and tourism satisfaction to foster positive behavioral tourist intentions (Yuksel, 2000)
Theoretical implications The main purpose of this research was to examine the effect of subjective vitality on experience quality and investigate the interrelationship between subjective vitality, involvement, experience quality, satisfaction, and behavioral intentions
There is increased attention on the concept of subjective well-being among tourism researchers (Dolnicar et al, 2012; Gilbert & Abdullah, 2004; Sirgy et al, 2011) and the antecedents of tourists’ subjective well-being have been explored (Su et al, 2016), the effect of subjective well-being on experience quality has not yet been examined
Summary
Tourism organizations and destination authorities emphasize the quality of tourism experiences and tourism satisfaction to foster positive behavioral tourist intentions (Yuksel, 2000). Tourism satisfaction has received attention from tourism scholars and multiple studies that have demonstrated this concept as an antecedent of behavior intention (Chen, Huang, & Petrick, 2016). Other studies concentrate on antecedents of satisfaction such as perceived value, perceived service quality, motivation, and destination image in order to determine how tourist satisfaction is achieved The roles of subjective vitality, involvement, experience quality, and satisfaction in tourists’ behavioral intentions. Recent studies have come up with a new concept, namely experience quality, which is seen as more comprehensive than service quality (Altunel & Erkut, 2015; Chen & Chen, 2010)
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