Abstract
Abstract This work analyzes the implementation of green human resources in a package printing company. It specifically examines the effect of green human resources on employees’ eco-friendly behavior, employees’ organizational commitment, and corporate environmental performance. The study object was a package printing company’s performance in promoting green business. This exploratory quantitative study involved 510 employees as the respondents. They have worked in the company for at least three years, graduated from senior high school, and were minimum at staff-level. Data were collected by distributing questionnaires through Google Form and analyzed using PLS-SEM. The study result showed that eco-friendly behavior positively affects employees’ organizational commitment and corporate environmental performance. Employees’ ecofriendly behavior positively affects the corporate environmental performance. Meanwhile, employees’ organizational commitment positively affects the employees’ eco-friendly behavior. Green human resources did not affect the employees’ eco-friendly behavior. This study concludes that green human resources could be achieved by enhancing employees’ organizational commitment. This commitment is proven to stimulate employees’ eco-friendly behavior, which supports the corporate’s environmental performance together with the green human resource. The company needs to set regulations or policies to improve the role of green HR in managing eco-friendly behaviors.
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